Nordic Lithium: 67 to 90 over 13 weeks
A Norwegian e-commerce site selling LiFePO4 batteries was invisible to ChatGPT and Perplexity, despite a clean technical site and a real product catalog. Two simple interventions over two weeks moved them to 85/A. Thirteen weeks later, with no further work, the score sat at 90/A.
Background
Nordic Lithium sells LiFePO4 batteries and EV accessories to the Norwegian market through nordiclithium.no. They reached out with a concrete problem: they knew the product range was solid and the site looked professional, but AI search results were not picking them up.
First contact arrived as an inbound email to hei@synligdigital.no. Rare and useful signal, since it meant they had already heard of AEO and understood why it mattered.
What we found
The initial audit surfaced two critical issues and a broader layer of missing signal.
Robots.txt blocked every AI crawler
GPTBot, ClaudeBot, Google-Extended, PerplexityBot, and Anthropic were all actively disallowed. ChatGPT and Perplexity could not index the site at all. This is the single most common finding we surface, and the most damaging one for AI visibility.
No structured data (schema.org)
The site shipped no Organization schema, no Product schema, no FAQPage markup, no LocalBusiness identity. AI models had no structured source to cite. They could not say with confidence who Nordic Lithium is, what they sell, or who the products are for.
No machine-readable reviews
A Trustpilot profile existed, but the site had no AggregateRating schema. AI models actively use review data in recommendations. Without structured rating markup, the trust signal stays invisible.
No FAQ content for AI questions
The site did not answer the questions AI users actually ask: "what is LiFePO4?", "does this fit my EV?", "how long do these batteries last?". Product pages without FAQ schema give AI nothing quotable for relevant searches.
What we did
Results
The project ran from 20 February to 5 March 2026, about two weeks of work.
- Week 0 (before). 67/C. Blocked for AI, no schema, no structured reviews.
- Week 1 (after Phase 1). 76/B. Crawlers open, base schema in place.
- Week 2 (after Phase 2). 85/A. AggregateRating, expanded FAQ, deeper product structure.
- Week 13 (28 May 2026). 90/A, with no further work. The schema implementation accumulates authority over time.
Total: +23 points over 13 weeks. The first 18 arrived in two weeks. The last 5 arrived on their own.
The 13-week update
On 28 May 2026, thirteen weeks after Phase 2 shipped, we ran a fresh full audit of nordiclithium.no. Score: 90/100 (A). The customer asked for nothing. Synlig Digital did no additional work. The schema implementation from March stayed in place, and the search engines and AI indexes kept giving the site more authority.
This is a property of AEO work worth naming. The foundation compounds. Robots.txt opened in week 1 gets indexed more deeply over time. Schema markup that was new in week 2 is now established and trusted by AI crawlers. FAQ fragments added in March get cited more consistently now than they did then.
The extra 5 points arrived without an invoice. That makes the original investment more valuable in hindsight, not less.
What this means
This was not a dramatic technical operation. It took two weeks. The site runs on Squarespace, a platform many Norwegian SMBs use. Every change went through the settings panel and Code Injection.
The point is what those two weeks likely mean for future customer acquisition. Norwegian EV enthusiasts asking ChatGPT for "best LiFePO4 battery Norway" now hit a site that AI models can read, understand, and cite. Not a site that is actively blocked from indexing.
Nordic Lithium is the first documented Norwegian AEO client with a verified score improvement. The case is published with their permission.
Takeaways
- Robots.txt is the most common source of AI invisibility. Squarespace and WordPress both ship settings that actively block AI crawlers. Check this first.
- Schema.org is the foundation. Without structured data, AI models have no reliable source to cite from, even when the underlying content is excellent.
- Reviews are trust, not just marketing. AggregateRating schema lets an AI model say "they have 4.2 stars", a concrete signal that affects recommendations.
- FAQ is AI ammunition. Questions and answers are what AI models reproduce best. FAQ schema is direct conversion from prose content to quotable AI fragments.
Want a similar outcome?
The AEO Foundation package is the same implementation as Nordic Lithium. Two to four weeks delivery. NOK 14,900 (about USD 1,400), one-off.
Email hei@synligdigital.no